Privacy policy.

Feuerluft, S. de R.L. de C.V.
Last updated: March 2025

1. Introduction

Welcome to Feuerluft (hereinafter, “we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard the personal data that you provide or that is collected through our website [www.feuerluft.com] (the “Site”) and other digital channels that link to this policy.

By accessing or using the Site, you signify that you have read, understood, and agree to our collection, storage, and use of your personal data as described in this policy. If you do not agree with any of the provisions of this Privacy Policy, please discontinue your use of the Site.

2. Data Controller

In accordance with relevant Mexican regulations, including the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP), the data controller is:

Feuerluft, S. de R.L. de C.V.
Address: Liverpool 1, Mexico City, México 06600
Phone: +52 56 2430 9992
Email for privacy inquiries: privacy@feuerluft.com

(“Feuerluft” or “the Company”)

3. Personal Data We Collect

We may collect the following types of personal data, among others:

  1. Contact information: Name, email address, phone number, physical address.

  2. Browsing data: IP address, browser type, operating system, visited pages, date and time of access, and other usage information (through cookies or similar technologies).

  3. Voluntarily provided data: Information you share through forms, emails, surveys, file downloads, or other contact methods.

We will not collect any data that is not necessary for the purposes stated in this Privacy Policy. We will ask for your explicit consent when required by law.

4. Purposes of Data Processing

We use the personal data we collect for the following purposes, among others:

  1. Providing our services: Operating the Site and responding to your requests or inquiries.

  2. Communication: Sending you notices, updates, and responding to your messages or comments.

  3. Marketing: With your consent, sending newsletters, offers, or other promotional materials related to Feuerluft. You can opt out at any time.

  4. Site improvements: Understanding how you use the Site, analyzing trends and performance, and enhancing user experience, which may include personalized content or ads.

  5. Legal compliance: Fulfilling our legal, contractual, or regulatory obligations, and responding to requests from authorities.

5. Legal Basis for Processing

In compliance with the LFPDPPP, we process your personal data when:

  • We have your explicit consent (e.g., checking a box indicating “I agree to the use of my data”).

  • It is necessary for the performance of a contract or service you request.

  • Another exception or legal basis applies according to the law.

6. Data Sharing and Transfers

We do not share or transfer your personal data to unrelated third parties, except:

  1. When necessary to provide a service requested by you (e.g., hosting services, email marketing platforms), under agreements ensuring the protection of your data.

  2. When required by law, regulation, or a competent authority.

  3. For transfers to affiliated or subsidiary companies of Feuerluft, provided that they comply with the requirements of the LFPDPPP and maintain similar levels of data protection.

  4. When you have given us prior written consent to do so.

7. Cookies and Tracking Technologies

Our Site may use cookies or similar technologies to improve user experience. Cookies are small text files placed on your device to collect anonymous information about your interaction with the Site (e.g., visited pages, time spent). You can disable cookies through your browser settings; however, some features of the Site may not function properly if you do so.

8. Security Measures

We maintain administrative, technical, and physical safeguards to protect your personal data against damage, loss, alteration, unauthorized access, or misuse, including:

  • Secure (HTTPS) connections on the Site.

  • Access controls and authentication.

  • Internal confidentiality policies for our staff and service providers.

Nonetheless, no method of transmission over the Internet or electronic storage is completely secure. Please protect your access credentials and devices.

9. ARCO Rights (Access, Rectification, Cancellation, Opposition)

Under Mexican law (LFPDPPP), you have the right to:

  1. Access your personal data in our possession.

  2. Rectify it if it is inaccurate or outdated.

  3. Cancel it if you believe it is not needed for the purposes stated or if the contractual or service relationship has ended.

  4. Oppose the use of your data for specific purposes.

To exercise these rights, please submit a written request to [privacy@feuerluft.com] or to our physical address indicated in Section 2, specifying your name, contact details, the ARCO right you wish to exercise, and a clear description of the personal data involved. If necessary, we may request additional documentation to verify your identity.

10. Options to Limit the Use or Disclosure of Your Data

If you wish to limit the use or disclosure of your personal data, you may email us at privacy@feuerluft.com. Additionally, you can register with the relevant consumer preference registries (e.g., REPEP in Mexico) to opt out of receiving certain marketing communications, if applicable.

11. Changes to This Privacy Policy

We may periodically update this Privacy Policy to reflect changes in our data practices. When we make significant changes, we will notify you via our Site or another available method. The most current version of this Policy will always be posted at www.feuerluft.com/privacy-policy

The “Last updated” date at the top indicates the most recent revisions.

12. Acceptance of This Policy

By using our Site, you confirm that you have read and understood this Privacy Policy and agree to the processing of your personal data as described herein. If you do not agree, please refrain from using the Site or providing us with personal data.

13. Contact Information

If you have any questions, comments, or concerns about this Privacy Policy or wish to exercise your ARCO rights, please contact us at:

  • Email: privacy@feuerluft.com

  • Address: Liverpool 1, Mexico City, México 06600

  • Phone: +52 56 2430 9992

  • Attention: Data Protection Officer